Our brand represents the vibrancy of Africa, spirit of freedom and innovation. We manufacture, market and distribute high-quality consumers products that are inspired by local tastes and made from locally sourced ingredients which enable Africaʼs people to taste the good life.
Our Vision : To be a leading manufacturer of the highest-quality consumer products that enable a good life for Africa’s people.
Our Mission : We manufacture, market and distribute reasonably priced consumer products inspired by local tastes, made from the best African raw ingredients that contribute to our consumer’s well-being.
We Are Inspired By Local Tastes
We look to our environment for inspiration, often well-loved traditional foods and drinks are a starting point for our great products that people love.
We Use Locally-Sourced Ingredients
We work with local suppliers and smallholder farmers to deliver products made from the best local ingredients.
We Make High-Quality Consumer Products
We create and deliver products that can compete with the best the world has to offer in terms of quality, safety, and value.